According to Forrester Research, 44% of US adults online use the web at least half the time they’re watching TV, while 54% of these adults engage with what they are watching directly.
It’s no longer a viable option for media brands to be active on a few devices and platforms. Instead, they must be present whenever — and wherever — their audience is active to better serve content, engage users, and monetize actions for advertisers.
Download this informative QuaeroView paper to learn more about the never-ending fragmentation of content consumption across devices.
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